MS. INTERNATIONAL

Founder

MEET THE FOUNDER

Louise Madlin - Founder of Miss International Beauty and USA International Pageants

FOUNDER: LOUISE MADLIN
Miss International Beauty® and USA International®

Tribue to Louise Madlin
By Susan Jeske

It is with heavy heart that my friend and pageant mentor Louise Madlin has passed away. She was an amazing woman and I will miss her dearly. Louise was in the pageant business for over 55 years beginning with Miss Palm Springs and she considered two things to be her crowning achievement in pageantry. First was developing the MISS INTERNATIONAL BEAUTY® pageant system which she trademarked in 1978 and trademarked USA INTERNATIONAL®. Second was opening the Mazatlán Mardi Gras visiting queen's program to queens from the United States to participate in the historic activities and then compete for the title "Reina International del Pacifico". This 40-year historic pageant and the people of Mexico meant so much to her and she became a valued consultant to the Mazatlán Carnival Committee.

My friendship with Louise started in the early 1980's. I have judged and performed at many of her pageants and in 1990, I was her USA INTERNATIONAL® queen and did a media tour representing Norelco. Through the years, I was a pageant coach to selected titleholders, and a chaperone for her queens traveling to various countries including Thailand, Japan, China and Mexico. When I became the owner of the Ms. America Pageant she was always there mentoring me and giving me invaluable advice that I miss very much. It was like talking to a Pageant Library with all kinds of knowledge and she taught me the importance of just "telling it like it is." When her health started to decline, I represented Louise as a chaperone taking girls to Mazatlán for Carnival and 2019 and this will be my 6th year. I have fallen in love with Mazatlán too and love the history, culture and people.

I am honored to inform you that that I have been chosen to carry on her pageant system and trademarks MISS INTERNATIONAL BEAUTY® and USA INTERNATIONAL®. These are long standing trademarks with the USPTO that was first used in commerce in 1977. You can go to the pageant websites to learn more; www.MissInternationalBeauty.com & www.USAInternationalPageant.com

* Since the notice of receiving the trademarks we held a pageant and Jacqueline Dang was chosen as MISS INTERNATIONAL BEAUTY® 2018. Hailee Kurtz was chosen as USA INTERNATIONAL® 2018.

* Sarah Garmon has been chosen as USA INTERNATIONAL® 2019 and will be traveling to Mazatlán as a Goodwill Ambassador and then compete in the historic REINA INTERNATIONAL DEL PACIFICO.

* To honor Louise Madlin and her memory, Susan Jeske, Pageant Director Bacho Peraza and the Minister of Cultura/Tourism have agreed to crown two winners at this year’s pageant. Reina International del Pacifico 2019 and MISS INTERNATIONAL BEAUTY® 2019.

* For several years we have been trying to create the history of the REINA INTERNATIONAL DEL PACIFICO. We have an ongoing template under Reina Del Pacifico. If anyone can help fill in the years we would greatly appreciate it.
Please email the pageant at:

* On 2-25-19, Susan Jeske, Kristine Watson and Cathy Madlin went through some of Louise’s archives in her home and took over 200 photos documenting Reina International del Pacifico winners, their names and where they are from. We are asking that should you use any of these photos that you give credit to Louise Madlin Personal Archives.

* We have set up a Memorial Page for Louise and Weldon on the pageant website: www.MissInternationalBeauty.com
If you were friends with Louise and Weldon, we would love to hear from you. We are also trying to document the historic pageant Reina International del Pacifico and the winners. If you help us please let us know. We are missing names of winners, years they won, and what title they represented in the pageant. You can see the template under Reina del Pacifico.

The Louise Madlin - Community Service Award was created to honor women who serve in their community in a lasting and meaningful way.

A dynamic speaker, inspiring motivator, visionary entrepreneur and tireless volunteer – these qualities helped make Louise Madlin a powerful leader in business and in her community. Throughout her life, she was recognized for her achievements with many awards and always talked about the importance of using your "crown for a purpose" in order to make a difference.